Founded in 2001 by Bryan and Lorraine Coleman, Priority Home Loans began with one desk in Tamworth and a single, powerful belief: everyone deserves clear, honest support when making life’s biggest financial decisions. Back then, Bryan and Lorraine saw friends and neighbours struggle under complex jargon and impersonal service, so they set out to build something different, an agency where integrity, client-centricity and excellence aren’t mere buzzwords but the very foundation of every interaction.
Today, Priority Home Loans Tamworth remains proudly local. Under the leadership of directors Chris Wolter, Alisa Walden and Craig Mackay, our Tamworth office has grown to a team of dedicated brokers who have guided thousands of Australians through every twist and turn of their home finance journeys. We’ve helped young couples secure their first properties, families find room to grow, downsizers transition to the next chapter, and investors expand their portfolios. Yet despite our expansion, one constant remains: we’re here for you, “for now, and next.”
For now - who we are today
Local Experts
We know Tamworth because we live and work here. From understanding local property markets to sponsoring community footy and farmers’ markets, we’re embedded in this region.
A Dedicated Team
Our directors, Chris, Alisa and Craig, lead a hand-picked group of brokers who share a passion for clear communication and long-term relationships. Every team member is committed to our values of Integrity, Client-Centricity and Excellence.
Client Advocates
Whether you’re exploring home loans, construction finance or investment strategies, we champion your goals. We’re not salespeople pushing products; we’re advisors crafting solutions.
At Priority Home Loans, we specialise in three core services
Home Loans
From first-time buyers to families seeking a forever home, we identify the lender and loan structure that best suits your circumstances.
Construction Loans
Whether you’re building your dream home or undertaking a major renovation, we navigate the draw schedules, progress payments and lender requirements on your behalf.
Investment Loans
Securing finance for investment properties requires both market insight and an eye for long-term returns. We help you build a property portfolio designed to create wealth over time.
In every case, we combine our local knowledge with access to over 60 lenders, so you benefit from true choice, competitive rates and personalised service. We’ll guide you through initial pre-approval, steer you safely through settlement, and continue supporting you long afterward, reviewing your loan when market conditions change.
Integrity
We adhere to the highest standards of honesty and transparency. Upfront fee disclosures, clear explanations of loan terms, and regular status updates mean you always know where you stand. If we can’t help you right away, we’ll tell you, and then work to find a solution that does.
Client-Centricity
Your needs drive our process. We start each relationship with a fact-find, listening closely to your goals, concerns and long-term plans. Our advice is tailored, not templated. Communication happens on your terms, whether that’s after hours, via text, over a coffee van meetup, or face-to-face in our welcoming office.
Excellence
We constantly refine our knowledge and systems to deliver the best outcomes. Annual professional development, active engagement with industry updates, and ongoing process improvements ensure we remain at the forefront of mortgage broking.
Excellence, for us, means a seamless, stress-free experience from application to settlement and beyond.
Why We’re Different
We see each client relationship as a journey, not a transaction. You’ll find us in your corner today, and in two years’ time, still ready to help you adapt your mortgage to your evolving life.
Our Tamworth Community
We don’t just work in Tamworth, we're a part of it. From local sporting clubs to community days, we proudly support events that matter to our neighbours and give back to local causes, donating time and funds to organisations that uplift our community. Follow us on instagram to see what we're up to!
And next? - looking ahead
As we continue to grow, our vision remains unchanged: to be the premier mortgage brokerage in New England and the North West, recognised for empowering clients through education, innovative solutions and exceptional service. We’re already planning new digital tools, educational workshops and community initiatives designed to keep you informed, confident and single-mindedly focused on your goals.
No matter where you are in your property journey, Priority Home Loans Tamworth is here for you; now, and for all that comes next.
Looking for finance?
First Home
Buying your first home is one...
Buying your first home is one of the biggest decisions you will ever make. For many, it can be quite an emotional and stressful process as you negotiate with real estate agents, banks, solicitors, accountants, governments etc. Priority take time to talk to First Home Buyers about loan option...
Next Home
Your life changes, and someti...
Your life changes, and sometimes home needs to too! As your needs evolve, so should your living space. Whether you’re upgrading to accommodate a growing family, downsizing after the kids have moved out, or relocating for a fresh start, we’ll tailor the finance to suit your situation. We’...
Refinance
Realign, reset, refresh...
Realign, reset, refresh. Refinancing is your chance to check in on your current loan and make sure it’s still working for you. Whether you want to lower your repayments, consolidate debts, switch from variable to fixed, or unlock equity for renovations or investments, we’ll explore the m...
Investment Loans
Build Wealth with a Plan...
Build Wealth with a Plan Property investing can be one of the most powerful routes to lasting financial freedom but only when it’s underpinned by the right structure, strategy and ongoing support. At Priority Home Loans, we don’t simply arrange finance; we become your strategic partner from d...